Prompt engineering for non-technical teams: SME guide

Learn how to train your teams to communicate effectively with generative AI tools.

• Why train your teams on AI now
• Essential AI skills by role
• The 90-day training plan
• Funding AI training for your teams
• Recommended training platforms
• Measuring training ROI
• Conclusion

Why train your teams on AI now

The reasons are numerous and all point in the same direction:

• Productivity: employees who are proficient with AI tools are on average 35% more productive on office tasks.
• Talent retention: employees want to work with modern tools. 67% of workers under 35 consider AI proficiency a key factor when choosing an employer.
• Competitiveness: your competitors are already training their teams. Every month you wait, the gap widens.
• Future-proofing: training today means preparing your workforce for tomorrow's transitions.

Essential AI skills by role

For executives

• Understanding what AI can and cannot do
• Evaluating an AI business case
• Identifying strategic use cases
• Managing an AI project

For managers

• Using AI assistants (ChatGPT, Claude, Gemini) on a daily basis
• Automating team workflows
• Analyzing performance data with AI
• Managing AI-driven change

For employees

• Prompt engineering: communicating effectively with AI
• Using AI tools specific to their field
• Spotting AI errors and biases
• Protecting sensitive data

The 90-day training plan

• Introduction to AI and its business applications
• Demonstration of available tools
• Addressing concerns and questions

• Getting started with generative AI assistants
• Basic prompt engineering
• Integration into existing workflows
• Practical exercises using real company scenarios

• Automation with no-code tools
• Data analysis with AI
• Building automated workflows
• Team projects

• Individual automation projects
• Sharing best practices
• Setting up an AI watch process
• Ongoing learning plan

Funding AI training for your teams

Several funding options are available to French SMEs:

• OPCO: your industry training fund covers certified AI training programs. Average budget of €1,500 to €5,000 per employee.
• CPF: your employees can draw on their Compte Personnel de Formation (personal training account) to fund AI certifications.
• FNE-Formation: a government scheme covering up to 70% of costs for SMEs undergoing transformation.
• France Num: digital vouchers worth €500 to €6,500 for digital skills training.
• BPI France: funded diagnostics and support for AI transformation projects.

Recommended training platforms

• OpenClassrooms: accessible, French-language, certified AI learning paths
• Coursera / Google AI: in-depth training, often free of charge
• Simplon: intensive, inclusive bootcamp-style programs
• Les Geeks des Chiffres: data and AI training tailored to SMEs

Measuring training ROI

To justify the investment, track the following metrics:

• Time saved per employee per week on automated tasks
• AI tool adoption rate after training
• Number of processes automated by trained teams
• Employee satisfaction (before/after survey)
• Business impact: revenue growth, error reduction, improved customer service

Want to go further? Check out our full guide: Training your teams on AI: a complete SME guide.

Conclusion

Training your teams on AI is not an expense — it's an investment with measurable ROI from the very first weeks. SMEs that invest in AI training today are building the skills that will drive their success tomorrow.